Ellie Clothing originally debuted in November 2003, following a long year of conceptualizing, planning, and dreaming the store into existence. College roommates, and best friends, Natalie Harris Gilbert and Kelly Langley Poole were making plans that far separated themselves from the degrees they received at Auburn University: Natalie’s in speech pathology and Kelly’s in business management.
While they worked in their trained fields for a time, they both had a passion for color, style, and clothing which would eventually lead them to creating Ellie, named for the blending of both of their first names, and fashioned in a decidedly purple design.
Ellie Clothing was designed to fill a need that the girls saw lacking in their University town: clothing that was fashion forward and yet affordable for everyone – including college students. Straying from their own deep orange and blue roots, Natalie and Kelly began visiting Tuscaloosa, AL, and soon opened a store there as well.
Ellie Clothing is a boutique shop that focuses on helping women of all ages dress in a fashionable, trendy, and unique way. Tops, dresses, jeans, bottoms, shorts, jewelry and accessories, and shoes are all items you will find in the store. Natalie and Kelly believe that the way you dress is a way of expressing your personality,as well as making women feel good about themselves. If you are someone who loves clothes, shoes, and shopping then this is the place for you!